Project Background
Ford Motor Company (FMC) is one of the biggest automotive company in the world. FMC is broken to two main brands - Ford and Lincoln. We were tasked with curating a presentation for the Chinese and global media, highlighting the vision for China by all three companies - FMC, Ford and Lincoln.
Solution
We created a special one hour show using an immersive LED theatre stage. We broke the show down in three key speaker segments with a car reveal as the finale. Each brand was given a unique design to complement their brand styles. The car reveal had a high energy entrance before a photo call rounded the live show off with a view of the Shanghai skyline behind.
My Role
I created three distinct visual directions for FMC, Ford and Lincoln. I used a similar graphic pattern for FMC and Ford, and a different graphic pattern for Lincoln to make it distinct.
For the reveal of the Escape ST-Line, we darkened out the screen and used a strobe lighting style to draw the attention of the viewers, at this point the secret door would begin to open and then a burst of light would illuminate the new car as it drove on.
FORD Escape Titanium Reveal
FORD Continental Coachdoor Reveal
FMC Background
Ford Background
Lincoln Background
Hero City FInale
Concept and Development
Continental Coachdoor Reveal
Lincoln Background
FMC Background
Creative Team
Art Director - Mustafa Miah
Creative Director - Paul Dragoni
Content Producer - Catrina Siu
Show Producer - Tiffany Beaumont, Linda Bell
Designers - Andy Summers
Motion Studio - MISTER
Production Studio - The Sweetshop
Sound Design - Samplify
Agency - Imagination Shanghai
Client - Ford Motor Company China
