PROJECT BACKGROUND
Boston Scientific is a major pharmaceutical company and will be opening a new centre in Beijing under a new sub-brand - 'T3', a meeting place for innovative workers and start-ups from all fields to gather and collaborate for the benefit of medicine. Imagination was tasked with developing the digital activations and experience.
Solution
T3 being a new brand, it gave me the opportunity to create a visual style that I believe would be right for the new centre and it's goals. I crafted an art direction using triangles and circles to represent humans and technology - the core pillars of T3. The hardware was already pre-selected by the client.
T3 being a new brand, it gave me the opportunity to create a visual style that I believe would be right for the new centre and it's goals. I crafted an art direction using triangles and circles to represent humans and technology - the core pillars of T3. The hardware was already pre-selected by the client.
Face
A two-part activation composed of a touch screen control centre and a projection screen on to a glass wall. The control centre is positioned in the centre of the space at a 30 degree angle to encourage visitors to use the screen. Visitors could see upcoming events, floor layouts on the control centre and view Boston Scientific media and news channels on the projection screen.
Mind
A two-part activation composed of a touch screen control centre and a projection screen on to a glass wall. The control centre is positioned in the centre of the space at a 30 degree angle to encourage visitors to use the screen. Visitors could see upcoming events, floor layouts on the control centre and view Boston Scientific media and news channels on the projection screen.
Projection screen attractor
Hello
A 32" portrait greeting screen for visitors. The screen would display data such was weather, temperature, personalised and common greetings in different languages. This is displayed at entrance to the floor.
Website
Concept and Development
Creative Team
Lead Creative - Mustafa Miah
Designer - Romain Clerte
Copy - Paul Dragoni, Wei Wang
Development - Edouard Durand, Monochrome Yen
Motion Studio - Mister
Agency - Imagination Shanghai
Client - Boston Scientific
